LEAD INFORMATION

INTERACTION

  • Warm = ready to take action in 90-180 days
  • Hot = ready to take action in 0-90 days
  • Future = ready to take action in > 180 days (6 months)
  • Cold = not ready to take action
  • Second Contact = did not make contact on First Contact
  • Third Contact = did not make contact on Second Contact
  • Final Text = did not make contact on Third Contact